New era
Jaguar at 90
Jaguar at 90

Creating objects of desire for 90 years

Sir William Lyons, our founder, declared that ‘a Jaguar should be a copy of nothing’.


Under this guiding light of originality, imagination and artistry have always been felt in everything we do, visible in everything we create. In cars that surprise, delight, and sometimes shock the world into sitting up and taking notice.

SS Jaguar 100

SS Jaguar 100

A bold departure from convention of the 1930s. When most British cars were upright and utilitarian, the SS Jaguar set our vision with a sleek, low silhouette with a long bonnet and flowing lines.

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Arrivals in Paris

Arrivals in Paris

Type 00 in French Ultramarine.
The new era

The new era

Delete ordinary. Go bold. Copy nothing.

*Jaguar Type 00 is a non-production vehicle

© JAGUAR LAND ROVER LIMITED 2025


Registered Office: Abbey Road, Whitley, Coventry CV3 4LF
Registered in England No: 1672070

The fuel consumption figures provided are as a result of official manufacturer's tests in accordance with EU legislation.

A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.

Important note on imagery & specification. The global shortage of semiconductors is currently affecting vehicle build specifications, option availability, and build timings. This is a very dynamic situation, and as a result imagery used within the website at present may not fully reflect current specifications for features, options, trim and colour schemes. Please consult your Retailer who will be able to confirm any current restrictions with you in order to allow an informed choice

The information, specification, engines and colours on this website are based on European specification and may vary from market to market and are subject to change without notice. Some vehicles are shown with optional equipment that may not be available in all markets. Please contact your local retailer for local availability and prices.